Top Speed Advertising Network

The Flywheel:
every job fuels the next one

“The Faster, The Better.”

One connected platform that advances Top Speed ads across the Top Speed Appliance network, Top Speed Service OS, and the Service Setters Book OS — the appointment-setting and dispatch service that turns ad clicks into confirmed, dispatched, reviewed, and referred jobs.

6 stagesOne loop: Attract → Book → Serve → Review → Refer → Reinvest
6 channelsSearch, LSA, Meta, Google profile, flyers & QR, referrals
$99 diagnosticPrepaid at booking, credited toward the repair
12 areasBroward County coverage, every lead source-tagged

The Flywheel — tap a stage

Most repair shops buy ads, do a job, and start over. The flywheel keeps the momentum: reviews make the ads rank higher, referrals make the next job cheaper to win, and the savings go straight back into attracting more customers.

Top Speed
Service OS
One system behind every stage

Tap any stage to see its channels, assets, and the metric it moves.

Stage 1 of 6

Attract

Channels & assets in play

    Metric this stage moves

    Attract channels & live status

    Every channel points to a booking surface on the platform — never a dead end. Status below is where each channel actually stands today.

    Google Search Ads

    Structure ready

    High-intent searches — “refrigerator repair near me” — captured by service, matched to the repair the customer actually needs.

    • Built from the approved marketing pack
    • 5 service ad groups by appliance type
    • Each ad group lands on its matching service booking page

    Lands on: topspeedappliance.net booking · tagged source: google-search

    Google Local Services Ads

    Already running

    The “Google Guaranteed” listings at the very top of local results — Top Speed already runs these for appliance repair leads.

    • Pay-per-lead local placement
    • Calls route into Service Setters for confirmation
    • Reviews from Stage 4 strengthen this listing directly

    Lands on: Book OS intake · tagged source: google-lsa

    Meta Lead Ads — FB / IG

    Page in progress

    Facebook and Instagram lead ads aimed at Broward homeowners. Campaign copy is approved; launch waits on the Top Speed Appliance Facebook Page being created.

    • Lead form pre-fills from the customer’s profile
    • Copy approved from the marketing pack
    • Leads flow into the same Service OS intake

    Lands on: Meta lead form → Service OS · tagged source: meta

    Google Business Profile

    Calendar ready

    The free listing customers see in Maps and local search — kept active with a weekly post rhythm so Top Speed always looks open, current, and reviewed.

    • 52-week post calendar already built
    • Posts feature services, tips, and seasonal checks
    • Stage 4 reviews land here — and lift everything else

    Lands on: Call / book from the profile · tagged source: gbp

    Flyers & Tracked QR

    Designs ready

    Print that behaves like an ad: every piece carries a tracked QR code to booking, so the platform knows exactly which neighborhood produced the call.

    • 3 print designs ready: full-page flyer, door hanger, neighbor leave-behind
    • $99 diagnostic, credited toward repair, on every piece
    • QR scans tagged by placement

    Lands on: QR → mobile booking · tagged source: flyer-qr

    Referral Engine

    Built into Service OS

    The channel that isn’t bought at all. Every completed job issues the customer a referral code, and neighbor leave-behind cards put Top Speed on the fridge next door.

    • Referral code issued automatically at job completion
    • Neighbor cards extend every job to the whole street
    • Referred customers arrive pre-sold — the cheapest jobs to win

    Lands on: Booking with referral code · tagged source: referral

    Book OS — Service Setters dispatch

    Ads only work if somebody answers, confirms, and dispatches fast. Book OS is the appointment-setting and dispatch layer inside Top Speed Service OS — powered by the Service Setters team, who quality-check every request before a provider ever rolls.

    1

    Universal intake

    Every lead — both domains, landing pages, Google Form, phone, flyer QR — lands in one queue with its source tag and a TS- reference code.

    2

    Setters confirm

    Service Setters verify the issue, the address, and the window, and collect the $99 diagnostic — credited toward the repair.

    3

    Match & approve

    The system matches the job to a network provider by area, appliance, and availability. A Setter approves before dispatch — no blind auto-sends.

    4

    Live tracking

    Customer and provider get updates at every step: booked → dispatched → en route → arrived, by text.

    5

    Complete & trigger

    Job completion closes the loop and automatically fires the review request and the customer’s referral code — feeding Stages 4 and 5.

    Why it matters for ads: a confirmed, prepaid appointment converts ad spend into scheduled work instead of missed calls — and every completion restarts the flywheel with a review and a referral.

    How the flywheel compounds

    A single job does three things: it earns revenue, it can earn a public review that makes the next ad perform better, and it can introduce a neighbor who books without any ad at all. Stack those on top of each other, month after month, and growth stops being purely bought — part of it starts arriving on its own. Drag the sliders to feel the mechanics.

    Illustrative planning tool only. These are hypothetical inputs you control — not Top Speed’s real results, and not a forecast or promise of future jobs.
    Completed repairs across the network in a month.
    The automatic request at completion is what pushes this number up.
    Referral codes and leave-behind cards are what push this number up.

    How it’s figured: reviews = jobs × review rate. Referral introductions = jobs × referral rate. Illustrative extra jobs assume 1 in 3 introductions books — a planning assumption, shown so you can judge it, not a measured Top Speed rate.

    44new Google reviews per month at this pace
    14referral introductions per month
    264reviews banked over 6 months — the asset ads rank on
    29illustrative extra jobs over 6 months that no ad had to buy
    6%of next period’s work arriving from referrals instead of paid ads — the share that grows as the flywheel spins faster

    Ad Asset Library

    Everything the flywheel runs on — already built and attached to the platform.

    • Pack
      Marketing Pack — 9 pagesGoogle Search structure, Meta lead campaign copy, 7-day social calendar, and launch marketing in one approved document.
    • Print
      Flyer designs ×3Full-page flyer (8.5×11), door hanger (4.25×11), and neighbor leave-behind (8.5×5.5) — tracked QR to booking on the flyer and door hanger.
    • Pages
      Landing pages ×3Customers (.net), Provider Network (.com), and Property Managers — three doors into the same platform.
    • Sites
      Advanced V2 sites ×2Next-generation versions of topspeedappliance.net and topspeedapplianceservice.com, built as the platform’s development targets.
    • Site
      Ecosystem siteThe live platform preview: 9-service grid, 8-step Seamless Service journey, all 12 Broward areas, and booking backed by the form-to-log intake.
    • Calendar
      GBP 52-week post calendarA full year of weekly Google Business Profile posts, ready to run.

    Flywheel Operating Rules

    The non-negotiables that keep the loop honest and measurable.

    1. Every campaign points to a booking surfaceNo ad, post, flyer, or QR code ends anywhere except a page that can take a booking or a qualified lead.
    2. Every lead is source-taggedThe Service OS intake records where each request came from — search, LSA, Meta, GBP, flyer QR, referral, phone — under one TS- reference code.
    3. Service Setters confirm before dispatchHybrid dispatch: the system matches, a human Setter approves. Speed without losing the quality check.
    4. Completion always triggers Review + ReferThe review request and referral code fire automatically when a job closes — never left to memory.
    5. Savings loop back to AttractWork won through reviews and referrals lowers what the next job costs to win; that margin funds the channels at Stage 1.
    Budgets are suggestions only. The approved marketing pack illustrates roughly ~$50/day for Google and a ~$20–30/day Meta test as starting examples — planning figures to decide on, not current spend.

    Ready to book at Top Speed?

    Same-day appliance repair across 12 Broward County areas. $99 diagnostic, credited toward your repair.

    Call 954-931-7997