Every channel points to a booking surface on the platform — never a dead end. Status below is where each channel actually stands today.
Google Search Ads
Structure ready
High-intent searches — “refrigerator repair near me” — captured by service, matched to the repair the customer actually needs.
- Built from the approved marketing pack
- 5 service ad groups by appliance type
- Each ad group lands on its matching service booking page
Lands on: topspeedappliance.net booking · tagged source: google-search
Google Local Services Ads
Already running
The “Google Guaranteed” listings at the very top of local results — Top Speed already runs these for appliance repair leads.
- Pay-per-lead local placement
- Calls route into Service Setters for confirmation
- Reviews from Stage 4 strengthen this listing directly
Lands on: Book OS intake · tagged source: google-lsa
Meta Lead Ads — FB / IG
Page in progress
Facebook and Instagram lead ads aimed at Broward homeowners. Campaign copy is approved; launch waits on the Top Speed Appliance Facebook Page being created.
- Lead form pre-fills from the customer’s profile
- Copy approved from the marketing pack
- Leads flow into the same Service OS intake
Lands on: Meta lead form → Service OS · tagged source: meta
Google Business Profile
Calendar ready
The free listing customers see in Maps and local search — kept active with a weekly post rhythm so Top Speed always looks open, current, and reviewed.
- 52-week post calendar already built
- Posts feature services, tips, and seasonal checks
- Stage 4 reviews land here — and lift everything else
Lands on: Call / book from the profile · tagged source: gbp
Flyers & Tracked QR
Designs ready
Print that behaves like an ad: every piece carries a tracked QR code to booking, so the platform knows exactly which neighborhood produced the call.
- 3 print designs ready: full-page flyer, door hanger, neighbor leave-behind
- $99 diagnostic, credited toward repair, on every piece
- QR scans tagged by placement
Lands on: QR → mobile booking · tagged source: flyer-qr
Referral Engine
Built into Service OS
The channel that isn’t bought at all. Every completed job issues the customer a referral code, and neighbor leave-behind cards put Top Speed on the fridge next door.
- Referral code issued automatically at job completion
- Neighbor cards extend every job to the whole street
- Referred customers arrive pre-sold — the cheapest jobs to win
Lands on: Booking with referral code · tagged source: referral