“The Faster, The Better.”
Top Speed Ads is the paid-media arm of Flywheel AI Advertising. It exists for one job: capture the Broward homeowner whose appliance just broke — and turn that search into an answered call and a booked job, never a vanity click.
Repair is an emergency purchase. The customer isn’t browsing — their fridge is warming up. So every campaign in this system is built around one chain, and every link in it is measured.
“Refrigerator repair near me” — high-intent, problem-first searches across the 12 service areas.
Responsive Search Ads with a Call Asset: one tap dials (954) 931-7997. The number never appears typed in ad text.
Service Setters answer, confirm the issue, address and window — ad scheduling matches real answering coverage.
The appointment lands in the Service OS with its campaign attached, and the $99 diagnostic is collected at booking (residential).
Bidding follows the doctrine: Maximize Conversions from day one, optimizing toward Phone Call Leads — with no Target CPA until real booked-job data earns one.
Three Google channels stack around the customer website, with Meta and retargeting as support. This is where each one actually stands today.
The free foundation of the stack — the listing and map presence every other channel leans on for trust.
Managed in: Top Speed Local OS
Pay-per-lead placement at the very top of local results. The account is set up — job types on, budget configured.
Status tracked in: Top Speed Local OS
The main engine: the “Call Top Speed” campaign system, built from the approved copy — Campaign 1 with its appliance ad groups.
Lands on: service pages + the Call Asset · source-tagged into the intake
Facebook and Instagram reach for homeowner messaging and brand presence across Broward.
Lands on: lead forms → Top Speed Leads intake
“Still need that appliance fixed?” — recapturing site visitors who looked but didn’t call.
Lands on: the matching service page
Offline media run like an ad channel: full-page flyer, door hanger and leave-behind, each with a QR code into booking.
Lands on: QR → mobile booking
Build Campaign 1 first, with its ad groups, responsive search ads, keywords, negatives and conversion tracking. Then let actual lead and job performance decide when Campaigns 2–5 split out.
The strongest advertising concept is the brand itself. One repeatable system runs on search, social, print and video: the customer’s problem, the Top Speed name, and a call to act now.
Supporting voices run underneath the hook: homeowner problem lines (“Don’t Replace It — Repair It.” · “Cold Food at Risk? Call Refrigerator Repair.”), the property-manager line (“One Dispatch. Multiple Properties.”), and the retargeting line (“Still Need That Appliance Fixed?”). Copy law: no claim the operation can’t keep — no invented response times, no “lowest price,” nothing we can’t do.
Clicks are a cost; booked jobs are the product. A call only counts as a conversion at 60 seconds or longer — a five-second wrong number teaches Google nothing. Bidding starts at Maximize Conversions with no Target CPA, and the budget ramp ($30 → $50 → $75 → $100/day) is earned by booked-job evidence, not enthusiasm.
The full growth engine — Attract → Book → Serve → Review → Refer → Reinvest — with channel status, the ad-asset library and the compounding simulator.
The local presence system behind the ads: listings core, the reviews engine, and the interactive service directory — 12 cities × 9 services.
Call now and a Service Setter will book your repair. $99 diagnostic, credited toward your repair (residential).